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The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette; Cromartie, Jane S.; … - In: The journal of business & industrial marketing 25 (2010) 4, pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
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The impact of coercive and non-coercive forms of influence on trust, commitment, and compliance in supply chains
Hausman, Angela; Johnston, Wesley J. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 519-526
Persistent link: https://www.econbiz.de/10003976603
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Customer response to dissatisfaction : a synthesis of literature and conceptual framework
Ferguson, Jodie L.; Johnston, Wesley J. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 118-127
Persistent link: https://www.econbiz.de/10008907883
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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Managing ambiguous policies in China's telecommunications market network navigation insights and techniques
Low, Brian; Johnston, Wesley J. - In: Journal of Asia Pacific business 6 (2005) 4, pp. 5-30
Persistent link: https://www.econbiz.de/10003300439
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Collaboration and collective learning : networks as learning organisations
Peters, Linda D.; Johnston, Wesley J.; Pressey, Andrew D.; … - In: The journal of business & industrial marketing 25 (2010) 6, pp. 478-484
Persistent link: https://www.econbiz.de/10008655529
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Organizational network legitimacy and its impact on knowledge networks : the case of China's TD-SCDMA mobility technology
Low, Brian; Johnston, Wesley J. - In: The journal of business & industrial marketing 25 (2010) 6, pp. 468-477
Persistent link: https://www.econbiz.de/10008655532
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Organizational commitment to sales
Johnston, Wesley J.; Peters, Linda D. - In: The Oxford handbook of strategic sales and sales management, (pp. 457-488). 2011
Persistent link: https://www.econbiz.de/10008991458
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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The organizational buying center : innovation, knowledge management and brand
Johnston, Wesley J.; Chandler, Jennifer D. - In: Handbook of business-to-business marketing, (pp. 386-399). 2012
Persistent link: https://www.econbiz.de/10009500140