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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2010 - Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
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Relationship selling
Johnston, Mark W. - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10003795656
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Essentials of marketing management
Marshall, Greg W.; Johnston, Mark W. - 2011
Persistent link: https://www.econbiz.de/10003901294
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Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003913624
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Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2013 - 11. ed.
Persistent link: https://www.econbiz.de/10009728022
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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2015 - 2. ed.
Persistent link: https://www.econbiz.de/10010345549
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Contemporary selling : building relationships, creating value
Johnston, Mark W.; Marshall, Greg W. - 2016 - Fifth edition
Preface -- What is contemporary selling? -- Introduction to contemporary selling -- Understanding sellers and buyers -- Value creation in buyer¿seller relationships -- Ethical and legal issues in contemporary selling -- Crm, sales technologies, and sales analytics -- Elements of the...
Persistent link: https://www.econbiz.de/10011454044
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Ford, Neil M. - 2003 - 7. ed
Persistent link: https://www.econbiz.de/10001665341
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Relationship selling and sales management
Johnston, Mark W.; Marshall, Greg W. - 2005 - Internat. ed
Persistent link: https://www.econbiz.de/10001945396