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Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention
Li, Xiaofei; Ma, Baolong; Bai, Rubing - In: Frontiers of business research in China : selected … 14 (2020) 3, pp. 370-382
Persistent link: https://www.econbiz.de/10012427133
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The effects of product-harm crisis on brand performance
Ma, Baolong; Zhang, Lin; Fei, Li; Wang, Gao - In: International journal of market research : JMRS ; the … 52 (2010) 4, pp. 443-458
Persistent link: https://www.econbiz.de/10008646964
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The impact of a product-harm crisis on customer perceived value
Ma, Baolong; Zhang, Lin; Wang, Gao; Fei, Li - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 341-366
Persistent link: https://www.econbiz.de/10010384688
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The impact of online user reviews on cameras sales
Zhang, Lin; Ma, Baolong; Cartwright, Debra K. - In: European journal of marketing : EJM 47 (2013) 7, pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
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When can interaction orientation create more service value? : the moderating role of frontline employees' trust in managers and employee deep acting
Yang, Defeng; Chen, Xiaoyun; Ma, Baolong; Wei, Haiying - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169646
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The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di; Ma, Baolong; Wang, Hong - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
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The unexpected effect of frugality on green purchase intention
Wang, Hong; Ma, Baolong; Bai, Rubing; Zhang, Lin - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012433850
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Can customer participation promote supplier green innovation in the social media environment? : the mediating role of green dynamic capability and the moderating role of social med...
Sun, Jianxin; Ma, Baolong; Zhao, Li - In: Journal of business-to-business marketing 31 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014514690
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Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing; Ma, Baolong; Hu, Zhichen; Wang, Hong - In: The journal of product & brand management 32 (2023) 3, pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
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Comparing survey-based and programme-based yield data : implications for the U.S. Agricultural Risk Coverage-County programme
Li, Xiaofei; Shen, Zhiwei; Harri, Ardian; Coble, Keith H. - In: The Geneva papers on risk and insurance - issues and … 45 (2020) 1, pp. 184-202
Persistent link: https://www.econbiz.de/10012584846