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Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.; Shah, Denish - 2009
Persistent link: https://www.econbiz.de/10003836466
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Reversing the logic : the path to profitability through relationship marketing
Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
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Can marketing lift stock prices?
Kumar, V.; Shah, Denish - In: MIT sloan management review 52 (2010/11) 4, pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Mehr Gewinn beim Cross-Selling
Shah, Denish; Kumar, V. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 6-9
Persistent link: https://www.econbiz.de/10009716761
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928
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Managing customer profits : the power of habits
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
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Handbook of research on customer equity in marketing
Kumar, V. (ed.); Shah, Denish (contributor) - 2015
"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom...
Persistent link: https://www.econbiz.de/10010475436