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Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David; Chapman, Derek S. - In: Journal of business and psychology 29 (2014) 2, pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory
Ho, Shuk Ying; Bodoff, David - In: Management information systems : mis quarterly 38 (2014) 2, pp. 497-520
Persistent link: https://www.econbiz.de/10010425073
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Youth identity ownership from a fashion marketing perspective
Cassidy, Tracy Diane; Schijndel, Hannah van - In: Journal of fashion marketing and management 15 (2011) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
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Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine; Torelli, Carlos J.; Fleck, Nathalie; … - In: Journal of business research : JBR 142 (2022), pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476