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Challenges of Selling Luxury Motorcycle Brands in India
Attri, Rekha - 2018
The luxury bike market in India is still in its introductory stage. Since the first luxury bike was introduced by … luxury bikes in India. The study was carried out by conducting in-depth interviews of 24 dealers and 15 company officials of … companies identify the challenges of selling luxury bikes in the Indian market and devise marketing plans to reach out to …
Persistent link: https://www.econbiz.de/10012914100
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Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna; Kumar, Sunil; Gade, Surendar - In: Cases on the resurgence of emerging businesses, (pp. 88-100). 2023
Persistent link: https://www.econbiz.de/10014318641
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Selling luxury to Indian consumer
Maurya, Alka - In: Managing corporate responsibility and risk for …, (pp. 498-511). 2010
Persistent link: https://www.econbiz.de/10009259592
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India by design : the pursuit of luxury & fashion
Boroian, Michael; Poix, Alix de - 2010
Persistent link: https://www.econbiz.de/10003865490
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Status of luxury branding in India
Hermantha, Y. - In: The IUP journal of brand management : IJBRM 10 (2013) 4, pp. 66-70
Persistent link: https://www.econbiz.de/10010233432
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The Art of Branded Luxury – Indian Consumers Buying Behaviour
Farooqi, Rahela - 2017
Abstract –India is home to some of the richest men in the world, with the fastest growing high net worth individuals …
Persistent link: https://www.econbiz.de/10012957596
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Luxury in emerging markets : towards understanding new prestige brands in India
Atwal, Glyn; Bryson, Douglas; Kuehlwein, J. P. - In: The Oxford handbook of luxury business, (pp. 483-499). 2022
Persistent link: https://www.econbiz.de/10013273953