Similar Search Results

What do we really need? : questioning consumption through sufficiency

Gorge, Hélène; Herbert, Maud; Özçaglar-Toulouse, Nil; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 11-22

Persistent link: https://www.econbiz.de/10010504598

Special issue: Transformative consumer research : taking the TCR movement global

Özçaglar-Toulouse, Nil (contributor) - 2014

Persistent link: https://www.econbiz.de/10010466390

Editorial: Introduction to the special issue on transformative consumer research : taking the TCR movement global

Özçaglar-Toulouse, Nil; Burroughs, James E. - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1723-1727

Persistent link: https://www.econbiz.de/10010466407

Ethical qualities in consumption : towards a theory of care

Shaw, Deirdre; McMaster, Robert; Longo, Cristina; … - In: Marketing theory 17 (2017) 4, pp. 415-433

Persistent link: https://www.econbiz.de/10011825025

Ethnicity introspected : researchers in search of their identity

Bécheur, Amina; Özçaglar-Toulouse, Nil; Zouaghi, Sondes - In: Journal of business research : JBR 65 (2012) 4, pp. 504-510

Persistent link: https://www.econbiz.de/10009512748

Marketing management : a cultural perspective

Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.); … - 2012

"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...