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Preannouncement messages : impetus for electronic word-of-mouth

Zhang, Hao; Choi, Yung Kyun - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 54-70

Persistent link: https://www.econbiz.de/10011859207

Transforming brand core values into perceived quality : a Volvo case study

Stylidis, Kostas; Hoffenson, Steven; Rossi, Monica; … - In: International journal of product development : IJPD 24 (2020) 1, pp. 43-67

Persistent link: https://www.econbiz.de/10012206353

The impact of atypical product design on consumer product and brand perception

Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621

Persistent link: https://www.econbiz.de/10011771422

The Role of Online Brand Community in New Product Development : Case Studies on Digital Product Manufacturers in Korea

Bae, Zong-Tae - 2014

along the NPD stages – from trendsetters (lead users) to innovation facilitators (users as innovators), and information …The focus of this study is on how online brand communities are utilised throughout the new product development (NPD …' internal communication among several departments involved in the NPD. Finally, this study suggests the extended research model …

Persistent link: https://www.econbiz.de/10014203417

Online Information Product Design : The Influence of Product Integration on Brand Extension

Zhang, Ping; Cheng, Zhang; Song, Peijian - 2013

With users placing an increasing demand on cross-product integration in electronic markets, the success of new information products becomes increasingly dependent on its integration design with existing products. Consequently, many online vendors have been incorporating branding into information...

Persistent link: https://www.econbiz.de/10014151894

Dimensions of brand-extension fit

Deng, Qian; Messinger, Paul R. - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 764-787

Persistent link: https://www.econbiz.de/10013399607

Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions

Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020

Persistent link: https://www.econbiz.de/10013459484

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

Analysis of interactions among lean barriers in new product development

Rane, Santosh B.; Nalaskar, Sachit G. - In: International journal of six sigma and competitive … 13 (2021) 1/3, pp. 145-181

Persistent link: https://www.econbiz.de/10012800881

Psychometric instrument development of the sustainable balanced scorecard for the success of a new product development

Aminaimu, Zhengxiaoming; Fernando, Yudi - In: International journal of productivity and quality … 34 (2021) 1, pp. 33-63

Persistent link: https://www.econbiz.de/10012696537