Narrow search
Showing 21 - 30 of 65
Cover Image
Influences of symbolic capital on destination brand equity
Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
Cover Image
How social capital impacts the purchase intention of sustainable fashion products
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 117 (2020), pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
Cover Image
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Cover Image
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 130 (2021), pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Cover Image
New insights on digital and social media advertising
Kim, Juran (ed.) - 2021
Persistent link: https://www.econbiz.de/10012623917
Cover Image
Special issue: Sustainable marketing in Asia and the world
Kim, Juran (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407166
Cover Image
Sustainable marketing in Asia and the world
Kim, Juran; Schellhase, Ralf - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 195-197
Persistent link: https://www.econbiz.de/10011407167
Cover Image
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Cover Image
Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: Journal of business research : JBR 144 (2022), pp. 797-804
Persistent link: https://www.econbiz.de/10013185042
Cover Image
The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: International journal of advertising : the review of … 41 (2022) 6, pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123