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Consumer preferences for fast food outlets in a developing country
Kaynak, Erdener - In: Journal of euromarketing 5 (1996) 4, pp. 99-113
Persistent link: https://www.econbiz.de/10001207809
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The impact of service recovery evaluation on word-of-mouth intention : a moderated mediation model of overall satisfaction, household income and gender
Akinci, Serkan; Aksoy, Safak - In: Tourism management perspectives : TMP 31 (2019), pp. 184-194
Persistent link: https://www.econbiz.de/10012113000
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Multiple criteria decision making in hotel location : does it relate to postpurchase consumer evaluations?
Aksoy, Safak; Özbük, Meltem Yetkin - In: Tourism management perspectives : TMP 22 (2017), pp. 73-81
Persistent link: https://www.econbiz.de/10011706061
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Customer-Based Brand Equity for Global Brands: A Multinational Approach
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euro-marketing 18 (2009) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10008267005
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Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals
Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Safak - In: European journal of marketing : EJM 41 (2007) 5-6, pp. 537-567
Persistent link: https://www.econbiz.de/10007750345
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The effect of environmental concern and scepticism on green purchase behaviour
Albayrak, Tahir; Aksoy, Safak; Caber, Meltem - In: Marketing intelligence & planning 31 (2013) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010070240
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Export Behaviour of Fresh Produce Marketers: Towards a Co-ordination with General Theory of Exporting
Aksoy, Safak; Kaynak, Erdener - In: International marketing review 11 (1994) 2, pp. 16-32
Persistent link: https://www.econbiz.de/10006343908
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Mapping service quality in the tourism industry
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak - In: Managing service quality : MSQ ; an international journal 13 (2003) 5, pp. 412-422
Persistent link: https://www.econbiz.de/10007158095
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Determinants of the brand equity: A verification approach in the beverage industry in Turkey
Atilgan, Eda; Aksoy, Safak; Akinci, Serkan - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 237-248
Persistent link: https://www.econbiz.de/10006959229
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Determinants of the brand equity: A verification approach in the beverage industry in Turkey
Atilgan, Eda; Aksoy, Safak; Akinci, Serkan - In: Marketing intelligence & planning 23 (2005) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006959456