We analyze the impact of a tax on sweetened beverages using a unique dataset of prices, quantities sold, and nutritional information across several thousand taxed and untaxed beverages for a large set of stores in Philadelphia and its surrounding area. We find the tax is passed through at an...

We assemble a unique data set that combines information on supermarket feature advertising with path-tracking data on consumers' movement within the store as well as purchase information. Using these novel data, we trace out how advertising affects consumer behavior along the path-to-purchase....

We investigate time lapses that interrupt product consumption. Preeminent examples are commercial breaks during television or radio programming. We suggest that breaks facilitate consumers searching for alternatives. Specifically, when there is so much uncertainty that consumers are unclear...