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Special issue: New perspectives on entrepreneurial marketing

Gundolf, Katherine (contributor) - 2012

Persistent link: https://www.econbiz.de/10009577156

The CAGE around cyberspace? : how digital innovations internationalize in a virtual world

Shaheer, Noman Ahmed; Li, Sali - In: Journal of business venturing 35 (2020) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012159563

Maximizing the social media potential for small businesses and startups : a conceptual study

Basri, Wael Sh; Siam, Mohammed R. A. - In: International journal of economic perspectives : IJEP 11 (2017) 2, pp. 341-346

Persistent link: https://www.econbiz.de/10012199430

Follow for follow : marketing of a start-up company on Instagram

Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of small business and enterprise development 24 (2017) 3, pp. 468-484

Persistent link: https://www.econbiz.de/10011777156

Social Media Marketing für Start-Ups : praktische Handlungsempfehlungen und Best Practices

Schütz, Alexandra; Engelen, Monika - Technische Hochschule Köln - 2017

Persistent link: https://www.econbiz.de/10011783860

The impact of social media marketing adoption on homemade food start-ups performance

Harb, Lana; Al Khasawneh, Mohammad Hamdi - In: International journal of innovation and technology … 21 (2024) 3, pp. 1-33

Persistent link: https://www.econbiz.de/10014576676

The impact of social media marketing on new venture performance

Venciute, Dominyka; Auruskeviciene, Vilte; Reardon, James - In: Corporate communications : an international journal 28 (2023) 5, pp. 788-810

Persistent link: https://www.econbiz.de/10014334570

Effects of innovative climate, knowledge sharing, and communication on sustainability of digital start-ups : does social media matter?

Tajpour, Mehdi; Hosseini, Elahe; Mohiuddin, Muhammad - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-13

Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial...

Persistent link: https://www.econbiz.de/10014364773

Do early words from new ventures predict fundraising? : a comparative view of social media narratives

Havakhor, Thaha; Golmohammadi, Alireza; Sabherwal, Rajiv; … - In: MIS quarterly 47 (2023) 2, pp. 611-638

Persistent link: https://www.econbiz.de/10014422492

Social media challenges encountered by business ventures

Parashar, Archana - In: Global Trends in Technology Startup Project Development …, (pp. 171-183). 2023

Persistent link: https://www.econbiz.de/10014429458