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Twenty years after reunification : comparing young consumer decision-making processes for electronic products in the former east and West Germany
Sunga, Eunyoung; Huddleston, Patricia; Uhrich, Sebastian - In: The international review of retail, distribution and … 21 (2011) 3, pp. 251-265
Persistent link: https://www.econbiz.de/10009261223
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Costco and the Aussie Shopper : a case study of the market entry of an international retailer
Minahan, Stella Marie; Huddleston, Patricia; Bianchi, … - In: The international review of retail, distribution and … 22 (2012) 5, pp. 507-527
Persistent link: https://www.econbiz.de/10009690949
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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Financial constraints and financing decision in cross-border mergers & acquisitions : evidence from the U.S. retail sector
Li, Jie; Huddleston, Patricia; Good, Linda - In: The international review of retail, distribution and … 31 (2021) 4, pp. 411-431
Persistent link: https://www.econbiz.de/10012609703
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Conducting field research in retail stores : a meandering path to a successful research project
Minahan, Stella Marie; Huddleston, Patricia; Behe, Bridget - In: The international review of retail, distribution and … 23 (2013) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10009743690
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Shopping with my mother : reminiscences of adult daughters
Minahan, Stella; Huddleston, Patricia - In: International journal of consumer studies 37 (2013) 4, pp. 373-378
Persistent link: https://www.econbiz.de/10009776325
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An exploratory study of consumers' perceptions : what are affordable luxuries?
Mundel, Juan; Huddleston, Patricia; Vodermeier, Michael - In: Journal of retailing and consumer services 35 (2017), pp. 68-75
Persistent link: https://www.econbiz.de/10011645112
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797