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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price discounts may affect attitudes toward the banner and the website, and how this effect may vary depending on the user's experience of the Internet. This paper endeavors to fill...

Persistent link: https://www.econbiz.de/10010503615

A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling

Rojas-Lamorena, Álvaro J.; Barrio-García, Salvador del; … - In: Journal of business research : JBR 139 (2022), pp. 1067-1083

Persistent link: https://www.econbiz.de/10013194337

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443

Persistent link: https://www.econbiz.de/10012417010

A review of comparative advertising research 1975-2018 : thematic and citation analyses

Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84

Persistent link: https://www.econbiz.de/10012417320

How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis

Prados-Peña, Ma. Belén; Barrio-García, Salvador del - In: Tourism management perspectives : TMP 36 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012421399

A review of restaurant research in the last two decades : a bibliometric analysis

Rodríguez-López, M. Eugenia; Alcántara-Pilar, Juan Miguel - In: International journal of hospitality management 87 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012241946

The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity

Castañeda García, J. Alberto; Frías-Jamilena, D. M.; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1447-1463

Persistent link: https://www.econbiz.de/10012310013

The effect of self-congruity and motivation on consumer-based destination brand equity

Frias, Dolores M.; Castañeda García, J. Alberto; … - In: Journal of vacation marketing 26 (2020) 3, pp. 287-304

Persistent link: https://www.econbiz.de/10012265169

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale

Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718

Persistent link: https://www.econbiz.de/10011698272

El papel moderador del diseño web y la cultura del pís en la respuesta del consumídor online : una aplicación a los destinos turísticos

Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: European research on management and business economics 22 (2016) 2, pp. 78-87

Persistent link: https://www.econbiz.de/10011686094