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Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
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Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby; Casidy, Riza - 2021
Persistent link: https://www.econbiz.de/10012659418
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Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar; Siriguppi, Dwarakanath; Menon, … - In: Theoretical economics letters 9 (2019) 6, pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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Customer engagement in the hotel industry : perceptions of hotel staff and guests
Järvi, Henna - In: International journal of business innovation and research 18 (2019) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011982392
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape
Kim, Youngsun Sean; Baker, Melissa A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10012158194