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The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail

Zhang, Xueting; Park, Younggeun; Park, Jaejin; Zhang, Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462160

SafeCX : a framework for safe customer experience in omnichannel retailing

Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - In: The journal of services marketing 36 (2022) 4, pp. 499-529

Persistent link: https://www.econbiz.de/10013407558

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569