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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith; Li, Chen - In: The journal of brand management : an international journal 22 (2015) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania; Cedrola, Elena; Davino, Cristina; … - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
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Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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Personality-driven luxury brand management
Heine, Klaus; Atwal, Glyn; Crener-Ricard, Sandrine; … - In: The journal of brand management : an international journal 25 (2018) 5, pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418