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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India

Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. - In: Journal of business research : JBR 99 (2019), pp. 140-156

Persistent link: https://www.econbiz.de/10012023587

Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

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Dissatisfaction after service failures as a realized transaction risk : customer opportunism as a function of external and internal rewards

Khantimirov, Denis; Karande, Kiran; Ford, John B. - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132180

The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States

Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29

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Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration

Suh, Taewon; Ford, John B.; Ryu, Young S.; Kim, John H. S. - In: The journal of product & brand management 26 (2017) 3, pp. 312-326

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Ford, John B. - 2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...