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Developing a framework for successful symbiosis of corporate social responsibility, internal marketing and labour law in a European context
Papasolomou, Ioanna; Kountouros, Haris; Kitchen, Philip J. - In: The marketing review 12 (2012) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10009657297
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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Self or simulacra of online reviews : an empirical perspective
Singh, Vivek Kumar; Nishant, Rohit; Kitchen, Philip J. - In: Psychology & marketing 33 (2016) 12, pp. 1112-1118
Persistent link: https://www.econbiz.de/10011627296
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011698183
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.; Tourky, Marwa; Knight, Eric; … - In: European journal of marketing : EJM 51 (2017) 4, pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
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Editorial: "on" line of "off" line : does the "line" or the "communication" matter most?
Kitchen, Philip J. - In: Journal of marketing communications 22 (2016) 4, pp. 347-348
Persistent link: https://www.econbiz.de/10011612583