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Can negative word-of-mouth have any impact on brand sustainability?

Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224

Persistent link: https://www.econbiz.de/10013093338

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261

Persistent link: https://www.econbiz.de/10012021617

A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator

Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126

Persistent link: https://www.econbiz.de/10011442810

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

The influence of online reviews and brand trust and customer equity : consumer equity

Asano, Glenn; Cheng, Ting Pong Vincent; Rhodes, Joan; … - In: Journal of electronic commerce in organizations : the … 17 (2019) 4, pp. 30-43

Persistent link: https://www.econbiz.de/10012133071

Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study

Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137

Persistent link: https://www.econbiz.de/10012101573

Antecedents of word-of-mouth communication and purchase intention on Facebook

Anastasiei, Bogdan; Chiosa, Ana Raluca - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 33-45

More and more business customers use social media to express their opinions about products, services and brands. This study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and its impact on recommending and purchasing products. To...

Persistent link: https://www.econbiz.de/10012119676

Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers

Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446

Persistent link: https://www.econbiz.de/10011609362

Global cause awareness : tracking awareness through electronic word of mouth

Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A. - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 252-272

Persistent link: https://www.econbiz.de/10011591276