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Role of gender differences on individuals' responses to electronic word-of-mouth in social interactions
Sun, Jonghak; Song, Seokwoo; House, Deanna; Kwon, Mintaek - In: Applied economics 51 (2019) 28, pp. 3001-3014
Persistent link: https://www.econbiz.de/10012196776
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Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan; Lien, Che-Hui; Cao, Yang - In: International journal of advertising : the review of … 38 (2019) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
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The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of big 5 personality traits
Husnain, Mudassir; Qureshi, Imran; Fatima, Tasneem; … - In: Inventi impact: retailing & consumer services (2017) 2, pp. 68-76
Persistent link: https://www.econbiz.de/10011752827
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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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The influence of eWOM on intentions for booking luxury hotels by Generation Y
Lee, Harold; Min, Jihye; Yuan, Jessica - In: Journal of vacation marketing 27 (2021) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10012593246
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Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele; Raguseo, Elisabetta; Vitari, Claudio - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
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Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra; Mafael, Alexander - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230