Narrow search
Showing 71 - 80 of 112,996
Cover Image
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi; Silalahi, Sahat Aditua Fandhitya; Hariyadi; … - In: Journal of Islamic marketing 14 (2023) 8, pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
Cover Image
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Cover Image
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
Cover Image
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Cover Image
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Cover Image
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Cover Image
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Cover Image
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Cover Image
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Cover Image
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.; Tripathi, Aditya - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434867