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Who is the attached endorser?...
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Gierl, Heribert
58
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58
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48
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37
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33
Dens, Nathalie
32
Eisend, Martin
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Levine, Paul
31
Bordo, Michael D.
29
Diehl, Sandra
28
Mendonça, Helder Ferreira de
28
Montes, Gabriel Caldas
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Septianto, Felix
27
Huber, Frank
26
Cukierman, Alex
25
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Haan, Jakob de
22
Ilicic, Jasmina
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Kaiser, Harry M.
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Masson, Paul R.
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Freytag, Andreas
21
Stafford, Marla Royne
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Bellman, Steven
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Eijffinger, Sylvester C. W.
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Pauwels, Koen
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Yoon, Hye Jin
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Hudders, Liselot
19
MacDonald, Ronald
19
Rosengren, Sara
19
Schweickert, Rainer
19
Velasco, Andrés
19
Belke, Ansgar
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Chang, Chingching
18
Dahlén, Micael
18
Ehrmann, Michael
18
Gröppel-Klein, Andrea
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EconWPA
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European University Institute / Department of Economics
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Internationaler Währungsfonds / Research Department
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Tilburg University, Center for Economic Research
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Deutsche Werbewissenschaftliche Gesellschaft
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Fachhochschule Reutlingen / European School of Business
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International Monetary Fund
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Society for Computational Economics - SCE
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Volkswirtschaft Abteilung, Fachbereich Wirtschaftswissenschaften
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3
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3
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Journal of advertising research
282
Journal of business research : JBR
257
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
216
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
203
Psychology & marketing
151
Journal of promotion management : JPM
121
Journal of retailing and consumer services
115
NBER working paper series
111
Journal of promotion management : innovations in planning and applied research
99
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
76
European journal of marketing : EJM
74
Discussion paper / Centre for Economic Policy Research
69
Marketing letters : a journal of research in marketing
68
SpringerLink / Bücher
68
Journal of marketing research : JMR
67
Journal of business ethics : JOBE
66
Journal of current issues and research in advertising : JCIRA
61
International journal of hospitality management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
CEPR Discussion Papers
56
Health marketing quarterly
54
Marketing : ZFP ; journal of research and management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
IMF working papers
52
Tourism management : research, policies, practice
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The journal of product & brand management
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
IMF working paper
44
Marketing intelligence & planning
44
The journal of brand management : an international journal
44
Young consumers : insight and ideas for responsible marketers
43
Journal of current issues and research in advertising
41
Asia Pacific journal of marketing and logistics
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
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ECONIS (ZBW)
13,588
RePEc
570
EconStor
258
USB Cologne (EcoSocSci)
160
Other ZBW resources
76
USB Cologne (business full texts)
12
BASE
7
OLC EcoSci
6
ArchiDok
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Showing
1
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10
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14,679
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date (newest first)
date (oldest first)
1
Impact of source
credibility
attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
Saved in:
2
Effects of self-congruity and source
credibility
on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
3
Forty-five years of celebrity
credibility
and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
4
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
5
Consumers' attitude of endorser
credibility
, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
Saved in:
6
A study on exploring the factors influencing celebrity endorsement
credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
7
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue
;
Qiu, Lingyun
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
10
An integrated model of congruence and
credibility
in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
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