Narrow search
Showing 1 - 10 of 128,139
Cover Image
Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital … brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers …Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to …
Persistent link: https://www.econbiz.de/10014536023
Cover Image
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Cover Image
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Cover Image
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Cover Image
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Cover Image
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022
Persistent link: https://www.econbiz.de/10013282635
Cover Image
Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani; Akbarina, Farida; Pangestuti, Edriana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Cover Image
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Cover Image
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Cover Image
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112