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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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A century of marketing
Egan, John - In: The marketing review 8 (2008) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003674764
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Market Driving-Konzept : Modellierung und empirische Prüfung von Erfolg und Erfolgsfaktoren
Stolper, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003583026
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Customer value from a customer perspective : a comprehensive review
Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
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Doctoral education and transformative consumer research
Mari, Carlo - In: Journal of marketing education : JME 30 (2008) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10003706389
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Measurement validation in marketing research : a review and commentary
Alford, Bruce L.; Engelland, Brian T. - 2007
Persistent link: https://www.econbiz.de/10003540239
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Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.; Bartels, Betsy Charles - 2007
Persistent link: https://www.econbiz.de/10003541359
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MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.; Manrai, Ajay K. - 2007
Persistent link: https://www.econbiz.de/10003541417
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421