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Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.; Peterson, Mark A.; Kleiser, Susan Bardi - 2007
Persistent link: https://www.econbiz.de/10003538167
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The evolution of market research
Stewart, David W. - In: The SAGE handbook of marketing theory, (pp. 74-88). 2010
Persistent link: https://www.econbiz.de/10003923087
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A service-dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - In: The SAGE handbook of marketing theory, (pp. 219-234). 2010
Persistent link: https://www.econbiz.de/10003923125
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F.; Wills, Peter - 2012 - 4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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Theories of markets : insights from marketing and the sociology of markets
Diaz Ruiz, Carlos A. - In: The marketing review 12 (2012) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10009549380
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625