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55
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1
First-price
auctions
in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Keyword search
advertising
and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
3
Evolution of Online
Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
Saved in:
4
Market effects of sponsored search
auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
5
Market effects of sponsored search
auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
6
Market effects of sponsored search
auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
7
Market effects of sponsored search
auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
8
Platform manipulation in online retail marketplace with sponsored
advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
9
The impact of privacy policy on the
auction
market for online display
advertising
Johnson, Garrett
-
2013
The advent of online
advertising
has simultaneously created unprecedented opportunities for advertisers to target … policies on the online display ad industry by applying an empirical model to a proprietary
auction
dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel
auction
mechanism in which first-price bidders and second …
Persistent link: https://www.econbiz.de/10010250694
Saved in:
10
Cheap Talk
Advertising
in
Auctions
Jewitt, Ian
;
Li, Daniel Z.
-
2021
centre of a Hotelling line. Finally, we provide three applications of our results to monopoly
advertising
under a uniform …
Persistent link: https://www.econbiz.de/10013250400
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