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Demystifying neuromarketing
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Lim, Weng Marc
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Kumar, Satish
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Sureka, Riya
9
Pattnaik, Debidutta
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Rasul, Tareq Faizur
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Symeon Mandrinos
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Ding Hooi Ting
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Kian Yeik Koay
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Journal of business research : JBR
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13
Journal of strategic marketing
8
Psychology & marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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RePEc
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Pro-active peer review for premier journals
Lim, Weng Marc
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 65-69
Persistent link: https://www.econbiz.de/10012588315
Saved in:
2
A marketing mix typology for integrated care : the 10 Ps
Lim, Weng Marc
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 453-469
Persistent link: https://www.econbiz.de/10012588439
Saved in:
3
The sharing economy : a marketing perspective
Lim, Weng Marc
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 4-13
Persistent link: https://www.econbiz.de/10012599930
Saved in:
4
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
5
Ushering a new era of Global Business and Organizational Excellence : taking a leaf out of recent trends in the new normal : editorial
Lim, Weng Marc
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
5
,
pp. 5-13
Persistent link: https://www.econbiz.de/10013274176
Saved in:
6
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
7
An equity theory perspective of online group buying
Lim, Weng Marc
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238309
Saved in:
8
Social media in medical and health care : opportunities and challenges
Lim, Weng Marc
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
Saved in:
9
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
10
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Lim, Weng Marc
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 547-566
Persistent link: https://www.econbiz.de/10011855068
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