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"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine; Kaswengi, Joseph; Valette-Florence, Pierre - In: Journal of business-to-business marketing 25 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
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Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
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Effets des émotions et de la personnalité de la marque sur l'engagement du consommateur via les effets médiateurs de la confiance et de l'attachement à la marque
Valette-Florence, Rita; Valette-Florence, Pierre - In: Recherche et applications en marketing : RAM 35 (2020) 1, pp. 87-116
Persistent link: https://www.econbiz.de/10012164206
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Les systèmes d’échanges locaux : création d’une échelle de mesure des motivations au sélisme et identification de profils de sélistes
Privat, Hélène; Urien, Bertrand; Cherrier, Hélène; … - In: Recherche et applications en marketing : RAM 35 (2020) 2, pp. 3-24
Persistent link: https://www.econbiz.de/10012213053
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In search of new planets in the luxury galaxy
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 77 (2017), pp. 140-146
Persistent link: https://www.econbiz.de/10011729904
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Luxury watch possession and dispossession from father to son : a poisoned gift?
Kessous, Aurélie; Valette-Florence, Pierre; Barnier, … - In: Journal of business research : JBR 77 (2017), pp. 212-222
Persistent link: https://www.econbiz.de/10011729931
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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël; Ambroise, Laure; Valette-Florence, Pierre - In: Journal of business research : JBR 81 (2017), pp. 96-106
Persistent link: https://www.econbiz.de/10011771621