Purpose – The purpose of this article is to compare the consumer decision‐making behavior between married and cohabiting couples. Design/methodology/approach – Data were collected from 40 cohabiting couples and 53 married couples in a western state via a self‐administered questionnaire....

Purpose – The paper aims to investigate the influence of status brand strategy of Mercedes Benz on materialism. Design/methodology/approach – Materialism level and perceived status associated with status brands are measured amongst Bangkok people. The correlation between the two shows the...

Purpose – The purpose of the paper is to look at the relationship between attitudes toward direct‐to‐consumer (DTC) advertising and its impact on consumer requests for a particular drug. Design/methodology/approach – A sample of 154 consumers completed the survey on‐site at a pharmacy...

Purpose – The purpose of this paper is to briefly cover the origins of neuromarketing, explain the process in layman's terms, enumerate some of the findings in anecdotal form, and suggest future consumer behavior research directions based on these findings. Design/methodology/approach – The...

Purpose – The purpose of this paper is to extend earlier research on mature consumers and their internet use by examining how mature consumers' use of the internet is impacted by their nostalgia proneness, innovativeness, and risk aversion. Design/methodology/approach – Data were collected...

Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers. Design/methodology/approach – Following Ram and...

Purpose – The purpose of this research is to examine the effects of actions recommended by researchers for firms to encourage complaint voicing, and test the proposition that complaining by dissatisfied consumers would increase if only firms would make it easier to complain....

Purpose – The purpose of this study is to investigate the effects of age, gender and city of dwelling on children's consumption attitude and behavior intentions. Design/methodology/approach – A total of 300 children were interviewed in four different cities in Malaysia. Samples were selected...

Purpose – The purpose of this paper is to investigate the moderating role of product involvement in predicting the effects of self‐concept and consumption situation on consumers' situational decision making. Design/methodology/approach – An experiment was conducted based on a two...

Purpose – Substantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a domain growing in theoretical and practical importance,...