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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions

Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312

Persistent link: https://www.econbiz.de/10014466302

Der Wert von Luxusmarken : Determinanten des konsumentenorientierten Markenwerts und Implikationen für das Luxusmarkenmanagement

Valtin, Alexandra - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002749837

The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67

Persistent link: https://www.econbiz.de/10013175672

Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience

Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267

Persistent link: https://www.econbiz.de/10012285993

Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841

Persistent link: https://www.econbiz.de/10011597522

The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand

Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645

Persistent link: https://www.econbiz.de/10012120862

Applying consumer-based brand equity in luxury hotel branding

Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202

Persistent link: https://www.econbiz.de/10011771690

Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282

Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 … Pakistani market where customers can interact with other users who share common interests and can talk about luxury brands …. Theoretically, this study ascertains the customer lifetime value of luxury brands. The intense competition in luxury fashion brands …

Persistent link: https://www.econbiz.de/10014464214

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Cogent business & management 9 (2022) 1, pp. 1-19

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury … consumption on luxury brand purchase intentions in the Indian luxury market. 453 responses were obtained from the top four … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more …

Persistent link: https://www.econbiz.de/10014420490

The role of brand equity and face saving in Chinese luxury consumption

Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256

Persistent link: https://www.econbiz.de/10011523208