//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of increased brand...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Brand management
17,524
Markenführung
17,110
Theorie
11,168
Brand image
11,067
Theory
10,988
Markenimage
10,950
Relationship marketing
9,731
Beziehungsmarketing
9,693
Markenartikel
6,451
Brand
6,420
Customer satisfaction
5,952
Kundenzufriedenheit
5,768
Social Web
5,681
Social web
5,676
USA
5,667
Online-Handel
5,597
Online retailing
5,586
United States
5,398
Deutschland
5,353
Reputation
5,332
Online-Marketing
5,253
Internet marketing
5,220
Germany
5,007
Service quality
4,633
Dienstleistungsqualität
4,584
Einzelhandel
4,420
Retail trade
4,367
Werbewirkung
4,097
Advertising effects
4,045
Electronic Commerce
3,850
Experiment
3,741
E-commerce
3,707
Verbraucherverhalten
3,576
Marketingmanagement
3,565
Marketing management
3,550
Advertising
3,427
Werbung
3,353
Emotion
3,344
more ...
less ...
Online availability
All
Undetermined
38,067
Free
22,824
Type of publication
All
Article
71,690
Book / Working Paper
34,693
Journal
216
Other
21
Type of publication (narrower categories)
All
Article in journal
58,931
Aufsatz in Zeitschrift
58,931
Graue Literatur
8,818
Non-commercial literature
8,818
Aufsatz im Buch
7,811
Book section
7,811
Working Paper
7,646
Arbeitspapier
7,075
Hochschulschrift
3,599
research-article
2,975
Thesis
2,528
Collection of articles of several authors
1,569
Sammelwerk
1,569
Aufsatzsammlung
1,037
Case study
790
Fallstudie
790
Conference paper
627
Konferenzbeitrag
627
Dissertation u.a. Prüfungsschriften
447
Konferenzschrift
434
Bibliografie enthalten
431
Bibliography included
431
Collection of articles written by one author
358
Sammlung
358
Lehrbuch
338
Textbook
282
Reprint
245
review-article
216
conceptual-paper
214
Conference proceedings
213
review
183
Ratgeber
166
Article
164
Amtsdruckschrift
161
Government document
161
Guidebook
154
case-report
122
Handbook
95
Handbuch
95
Systematic review
90
more ...
less ...
Language
All
English
94,386
German
10,024
Undetermined
1,288
French
473
Polish
134
Spanish
115
Italian
97
Russian
46
Swedish
39
Danish
29
Portuguese
26
Dutch
23
Norwegian
22
Hungarian
16
Finnish
15
Lithuanian
14
Slovak
10
Romanian
9
Czech
7
Croatian
6
Serbian
6
Slovenian
5
Bulgarian
3
Indonesian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
162
Burmann, Christoph
157
Huber, Frank
151
Han, Heesup
125
Wiedmann, Klaus-Peter
119
Bauer, Hans H.
118
Belk, Russell W.
117
Phau, Ian
112
Herrmann, Andreas
109
Mattila, Anna S.
109
Grunert, Klaus G.
102
Baumgarth, Carsten
98
Ringle, Christian M.
98
Gierl, Heribert
94
Melewar, T. C.
91
Sarstedt, Marko
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Bruhn, Manfred
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Keller, Kevin Lane
74
Bruwer, Johan
72
Meffert, Heribert
72
Bagozzi, Richard P.
71
Grewal, Dhruv
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Laroche, Michel
69
Wansink, Brian
69
Ko, Eunju
68
Nayga, Rodolfo M.
68
Rajagopal
68
Agarwal, Sumit
67
Paul, Justin
67
Walsh, Gianfranco
67
Stavins, Joanna
66
Tomczak, Torsten
66
more ...
less ...
Institution
All
National Bureau of Economic Research
589
Springer Fachmedien Wiesbaden
249
OECD
45
Verlag Dr. Kovač
45
American Marketing Association
37
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
37
IGI Global
33
International Energy Agency
30
European Association of Agricultural Economists - EAAE
27
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Université Paris-Dauphine (Paris IX)
25
Edward Elgar Publishing
23
Haufe-Lexware GmbH & Co. KG
20
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
INSEAD
14
Nomos Verlagsgesellschaft
14
HAL
13
RWTH Aachen
13
Christian-Albrechts-Universität zu Kiel
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Springer Gabler <Firma>
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Österreichisches Institut für Wirtschaftsforschung
11
European University Institute / Department of Economics
10
Helmut-Schmidt-Universität
10
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
10
Verlag Franz Vahlen
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Deutschland / Bundeswehr / Universität Hamburg
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,321
Journal of retailing and consumer services
1,987
International journal of hospitality management
785
International journal of consumer studies
771
Psychology & marketing
718
The journal of brand management : an international journal
691
SpringerLink / Bücher
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
586
The journal of product & brand management
507
Working paper / National Bureau of Economic Research, Inc.
493
European Journal of Marketing
464
NBER Working Paper
439
Asia Pacific journal of marketing and logistics
425
Journal of Consumer Marketing
418
Tourism management : research, policies, practice
412
European journal of marketing : EJM
410
Journal of Product & Brand Management
410
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of travel and tourism marketing
392
Journal of marketing research : JMR
379
Journal of marketing management : MM
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing communications
338
Journal of marketing
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of retailing
333
Journal of the Academy of Marketing Science
332
Journal of international consumer marketing
331
Cogent business & management
322
Journal of fashion marketing and management
322
International journal of retail & distribution management
320
Marketing letters : a journal of research in marketing
317
Journal of business ethics : JOBE
308
Journal of consumer behaviour : an international research review
303
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
302
International journal of contemporary hospitality management
300
Marketing intelligence & planning
300
The journal of consumer marketing
300
more ...
less ...
Source
All
ECONIS (ZBW)
98,699
Other ZBW resources
3,910
USB Cologne (EcoSocSci)
1,973
RePEc
985
EconStor
797
BASE
159
USB Cologne (business full texts)
50
OLC EcoSci
43
ArchiDok
4
more ...
less ...
Showing
41
-
50
of
106,620
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Counterfeiting : friend or foe of
luxury
brands? : an examination of Chinese consumers' attitudes toward counterfeit
luxury
brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
42
Prioritizing geo-references : a content analysis of the websites of leading global
luxury
fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
43
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and
rarity
moderate price's impact on choice of
luxury
brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
44
Purchase intention of customers towards
luxury
brands in North Macedonia : theory of planned behaviour approach
Muça, Sara
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
Saved in:
45
The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Najafi, Sepideh
;
Alvandi, Mohsen
- In:
International journal of business innovation and research
13
(
2017
)
4
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011840486
Saved in:
46
What drives Kuwaiti consumers to purchase
luxury
brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
47
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
48
Luxury
brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
49
Black consumers perceptions towards
luxury
brands in South Africa
Makhitha, K. Mercy
-
2021
Persistent link: https://www.econbiz.de/10012595368
Saved in:
50
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->