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Are sport consumers unique? :...
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Consumer behaviour
32
Konsumentenverhalten
29
Professional sports
24
Profisport
24
Sportmarketing
21
Sports marketing
21
Sport
19
Sports
18
Football
17
Fußball
16
Sport organization
15
Sportorganisation
15
Australia
13
Beziehungsmarketing
13
Relationship marketing
13
Australien
10
Sport management
8
Sportmanagement
7
Corporate social responsibility
6
Management
6
Corporate Social Responsibility
5
Customer satisfaction
5
Innovation
5
Marketing
5
Sport event
5
Sportveranstaltung
5
Arbeitsgruppe
4
Großbritannien
4
Kundenzufriedenheit
4
Team
4
United Kingdom
4
Brand management
3
Commitment
3
Dienstleistungsqualität
3
Fans
3
Fernsehen
3
Forecasting model
3
Globalisierung
3
Globalization
3
Internet
3
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Undetermined
58
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12
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Article
74
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22
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44
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research-article
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Graue Literatur
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Sammelwerk
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Language
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English
86
Undetermined
10
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McDonald, Heath
64
Frawley, Stephen
20
Leckie, Civilai
13
Karg, Adam
12
Funk, Daniel C.
11
Karg, Adam J.
11
Lock, Daniel
8
Schulenkorf, Nico
8
Bush, Stephen
7
Doyle, Jason P.
7
Shaw, Robin N.
7
Adam, Stewart
6
Fujak, Hunter
6
Vocino, Andrea
5
Adair, Daryl
4
Filo, Kevin
4
Kunkel, Thilo
4
Rayne, Daniel
4
Cohen, Adam
3
Joachim, Greg
3
Alexandris, Kostas
2
Bond, David
2
Chance, Zoë
2
Darcy, Simon
2
Donnelly, Grant E.
2
Ewing, Michael
2
Lamberton, Cait
2
Li, Elton
2
MacQuilken, Lisa
2
McQuilken, Lisa
2
Norton, Michael I.
2
Nyadzayo, Munyaradzi W.
2
Pervan, Simon
2
Robertson, Nichola
2
Schlenker, Katie
2
Taylor, Tracy
2
Zubcevic-Basic, Nives
2
Alpert, Frank
1
Altschwager, Teagan
1
Baker, Bradley J.
1
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Manchester Statistical Society
1
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Sport management review
14
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
7
International Journal of Sports Marketing and Sponsorship
5
Marketing Intelligence & Planning
3
Sport Management Review
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Emerald insight
1
European Journal of Marketing
1
Fundamentals of marketing research ; Vol. 2
1
Institute of Economic Affairs Monographs
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of service management
1
Routledge international handbooks
1
Routledge research in sport business and management
1
Sports Management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of services marketing
1
Transactions of the Manchester Statistical Society
1
Working papers / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
67
Other ZBW resources
15
OLC EcoSci
8
BASE
3
RePEc
3
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1
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
Saved in:
2
Understanding the antecedents to public interest and engagement with heritage
McDonald, Heath
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 780-804
Persistent link: https://www.econbiz.de/10009231875
Saved in:
3
Evaluating sport club board performance : a customer perspective
McDonald, Heath
;
Sherry, Emma
- In:
Journal of sport management : the official journal of …
24
(
2010
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10008737664
Saved in:
4
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
5
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
6
Is guarantee compensation enough? : the important role of fix and employee effort in restoring justice
MacQuilken, Lisa
;
McDonald, Heath
;
Vocino, Andrea
- In:
International journal of hospitality management
33
(
2013
),
pp. 41-50
Persistent link: https://www.econbiz.de/10009746522
Saved in:
7
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
8
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
9
Examining customer evaluations across different self-service technologies
Robertson, Nichola
;
McDonald, Heath
;
Leckie, Civilai
; …
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011445689
Saved in:
10
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
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