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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.; McDonald, Heath; Funk, Daniel C. - In: Sport management review 19 (2016) 4, pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
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Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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Predicting which season ticket holders will renew oand which will not
McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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Fantasy sport participation as a complement to traditional sport consumption
Karg, Adam J.; McDonald, Heath - In: Sport management review 14 (2011) 4, pp. 327-346
Persistent link: https://www.econbiz.de/10009390395
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Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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Understanding season ticket holder attendance decisions
Karg, Adam; Nguyen, Jeremy; McDonald, Heath - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath; Biscaia, Rui; Yoshida, Masayuki; … - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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Sport consumer behaviour : marketing strategies
Funk, Daniel C. - 2016
pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...
Persistent link: https://www.econbiz.de/10013179794