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Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.; Karg, Adam; Valadkhani, Abbas; … - In: Applied economics 54 (2022) 27, pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
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Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel; Leckie, Civilai; McDonald, Heath - In: Journal of business research : JBR 118 (2020), pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
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Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.; Filo, Kevin; Lock, Daniel; Funk, Daniel C. - In: Sport management review 19 (2016) 5, pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
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"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Doyle, Jason P.; Lock, Daniel; Funk, Daniel C.; Filo, Kevin - In: Sport management review 20 (2017) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10011697687
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 45-71
Persistent link: https://www.econbiz.de/10014549717
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Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam; McDonald, Heath; Leckie, Civilai - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10012175704