corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this … loyalty. Furthermore, satisfaction has had partial mediation effects on the relationship between CSR perception and loyalty … essential effect as well as loyalty. Originality/Value - This study investigated the simultaneous multiple mediator effects of …

supply chain, and green strategy. …

people. The relationship between Corporate social responsibility and customer loyalty has been tested in many business fields …. So, the study aims to determine and estimate the influence of corporate social responsibility on customer loyalty in the … structural equation modelling (SEM) to clarify whether or how Corporate social responsibility impacts customer loyalty. The …

activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on … CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field … Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses …