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Higher prices for larger quantities? : nonmonotonic price-quantity relations in B2B markets
Zhang, Wei; Dasu, Sriram; Ahmadi, Reza H. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2108-2126
Persistent link: https://www.econbiz.de/10011729338
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Free-to-fee transformation of industrial services
Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik; Karwan, Mark H.; Murray, Chase; Sun, Lei - In: Journal of revenue and pricing management 21 (2022) 4, pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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Buyers' strategic behavior in B2B multichannel auction markets : when an online posted price channel is incorporated into a Dutch auction system
Truong, May; Gupta, Alok; Ketter, Wolfgang; Heck, Eric van - In: Information systems research : ISR 33 (2022) 4, pp. 1344-1367
Persistent link: https://www.econbiz.de/10014321822
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Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise; Mostert, Pierre; Svensson, … - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
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Pricing in Business-to-Business-Geschäftsbeziehungen : eine Analyse der Preissuche und der Preisfairness
Allmann, Jan - 2012
Persistent link: https://www.econbiz.de/10009553265
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233