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Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka - In: Journal of business research : JBR 94 (2019), pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
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Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye; Esfidani, Mohammad Rahim - In: Marketing intelligence & planning 40 (2022) 6, pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580