contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION …

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …

fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …