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Buying a sponsor's brand: the role of affective commitment to the sponsored team

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Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification

Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L. - In: European journal of marketing : EJM 45 (2011) 4, pp. 551-566

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Young consumers' esposure to alcohol sponsorship in sport

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Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League

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Consumer attitudes towards ambush marketing

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Sports sponsorship effects on customer equity : an Asian market application

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Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence

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The impact of relationship quality on attitude toward a sponsor

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The transfer from a major sport event to a sponsoring brand : vision of the sport tourist

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Strategies in sports marketing : technologies and emerging trends

Santos, Manuel Alonso dos (contributor) - 2014

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--

Persistent link: https://www.econbiz.de/10010363661

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