Narrow search
Showing 5,021 - 5,025 of 5,025
Cover Image
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Cover Image
Online review analysis-based multi-criteria decision-making for evaluating patient satisfaction : a case study of the Haodf website
Chen, Zi-yu; Xiao, Fei; Wang, Yi-ting; Wang, Ya-nan; … - In: Journal of the Operational Research Society 75 (2024) 5, pp. 841-859
Persistent link: https://www.econbiz.de/10014555766
Cover Image
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh; Farrell, Andrew; Evanschitzky, Heiner; … - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Cover Image
A novel method based on knowledge adoption model and non-kernel SVM for predicting the helpfulness of online reviews
Luo, Jian; Zhang, Yan; Gao, Yuanyuan; Zhang, Jing - In: Journal of the Operational Research Society 75 (2024) 6, pp. 1205-1222
Persistent link: https://www.econbiz.de/10014555893
Cover Image
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang; Tse, Ying Kei; Leung, Eric Ka Ho; … - In: Journal of business research : JBR 181 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014556536