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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market

Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237

Persistent link: https://www.econbiz.de/10012584512

The influence of eWOM over Myanmar consumers' purchase intention of cosmetic products : focused on the moderating role of social tie strength

Htuna, Zarni; Park, Jusik; Hai, Zhang - In: Journal of international trade & commerce 16 (2020) 4, pp. 75-94

Persistent link: https://www.econbiz.de/10012592567

Predicting user response behaviour towards social media advertising and e-WoM antecedents

Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112

Persistent link: https://www.econbiz.de/10013447851

The impact of latent topic valence of online reviews on purchase intention for the accommodation industry

Sim, Youngseok; Lee, Seul Ki; Sutherland, Ian - In: Tourism management perspectives : TMP 40 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10013209382

Online reviews as a pacifying decision-making assistant

Loc Tuan Le; Pham Thi Minh Ly; Nhan Thanh Nguyen; Lobel … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209524

Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty

Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364

Persistent link: https://www.econbiz.de/10014290684

Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media

Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382

Persistent link: https://www.econbiz.de/10013550351

The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention

Dada, Shehrazed; Jazi, Salima - In: Brand, Label, and Product Intelligence : Second …, (pp. 195-205). 2022

Persistent link: https://www.econbiz.de/10013338079

Digital content marketing and EWOM : a mediational serial approach

Zeqiri, Jusuf; Todorovik, Teodora; Jaziri, Dhouha; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Persistent link: https://www.econbiz.de/10014527165

Pawsitively powerful : why and when pet influencers boost social media effectiveness

Di Cioccio, Martina; Pozharliev, Rumen; De Angelis, Matteo - In: Psychology & marketing 41 (2024) 7, pp. 1614-1628

Persistent link: https://www.econbiz.de/10014555635