Narrow search
Showing 51 - 60 of 113,324
Cover Image
The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
Cover Image
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
Cover Image
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Cover Image
The discourse of online consumer reviews
Vásquez, Camilla - 2014 - 1. publ.
Persistent link: https://www.econbiz.de/10010365700
Cover Image
Effects of offering incentives for reviews on trust : role of review quality and incentive source
Ai, Jin; Gursoy, Dogan; Liu, Yue; Lv, Xingyang - In: International journal of hospitality management 100 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013266168
Cover Image
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Cover Image
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Cover Image
Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Cover Image
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Cover Image
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592