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Persistent link: https://www.econbiz.de/10014388602

Employer branding and talent management in the digital age

Mihalcea, Alina Daniela - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 289-306

In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development of employees and search for talent. This...

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Wert der Arbeitgebermarke : Entwicklung eines Bewertungsmodells

Brast, Christoph; Höing, Katharina - 2010

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Assessing the employee brand : a census of one company

Miles, Sandra Jeanquart; Mangold, W. Glynn; Asree, Susita; … - In: Journal of managerial issues : JMI 23 (2011) 4, pp. 491-507

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Rebranding employment branding : establishing a new research agenda to explore the attributes, antecedents, and consequences of workers' employment brand knowledge

Gardner, Timothy L.; Erhardt, Niclas L.; Martin-Rios, Carlos - In: Research in personnel and human resources management : … 30 (2011), pp. 253-304

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Mapping the domain of the fragmented field of internal branding

Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57

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Building employer brand image for accumulating intellectual capital

Azam, Muhammad; Qureshi, Jawaid Ahmed - In: Estudios de economía aplicada : revista promovida por … 39 (2021) 2, pp. 187-201

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A literature review and future agenda for B2B branding : challenges of branding in a B2B context

Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837

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Starke Marken wirken von innen : wie die Unternehmenskultur von B. Braun die Arbeitgebermarke prägt

Tillmanns-Estorf, Bernadette; Engelhardt, Alexander - In: Personalkommunikation : interne und externe …, (pp. 65-75). 2010

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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework

Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84

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