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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula; Plaias, Ioan; Martinez, Luis F.; … - In: Scientific Annals of Economics and Business 67 (2020) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
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Method for evaluating vehicular design concepts transference
Xu, Na; Guo, Gang - In: International journal of product development : IJPD 24 (2020) 4, pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Dynamic design exploring consumer reactions to changes in product design
Zakharova, Anna - 2015
Persistent link: https://www.econbiz.de/10011771173
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current …
Persistent link: https://www.econbiz.de/10013166612
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Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita; Brannon, Daniel C.; Reardon, James - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
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The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
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Designsprünge als Instrument des Marketings : eine empirische Analyse der Determinanten und Erfolgsauswirkungen
Eckardt, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009408008