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The role of personal relevance in the value creation process of edutainment consumption
Chan, Elisa K. - In: Journal of Consumer Behaviour 18 (2019) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10012081489
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Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.; Hodari, Demian; Li, Tianze - In: International journal of hospitality management 103 (2022), pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
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Not merely a matter of drawing arrows : the empirical consequences of measurement model specification and recommendations for practice
Chan, Elisa K.; Sturman, Michael; Park, Sanghee; … - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 272-292
Persistent link: https://www.econbiz.de/10011736841
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McHealthy : how marketing incentives influence healthy food choices
Chan, Elisa K.; Kwortnik, Robert; Wansink, Brian - In: Cornell hospitality quarterly : CQ 58 (2017) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10011638537
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The intuitive and counterintuitive effects of supportive and abusive supervision on hotel employees
Chan, Elisa K.; Li, Shenbufan; Way, Sean A.; Donahue, Ross - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10014634752