Purpose The purpose of this paper is to examine antecedents of customer engagement on social media and how these platforms can enhance customers’ continuation intention. Customer engagement is manifested by the continued use of social media and is expected to occur when customers have a...

The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in...

This paper presents an integrative model for innovation diffusion using a market orientation approach to radical innovation creation and market adoption intention. It is argued that lead-users possessing high opinion leadership qualities (i.e. social influence, community active,...