Similar Search Results

Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296

Persistent link: https://www.econbiz.de/10012545045

Relating strategic market orientation and market performance : role of customer value types

Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338

Persistent link: https://www.econbiz.de/10011903313

Enhancing firm performance : the role of brand orientation in business-to-business marketing

Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25

Persistent link: https://www.econbiz.de/10011887278

Was Top-Unternehmen anders machen : mit Strategie, Innovation und Leadership zum nachhaltigen Erfolg

Bailom, Franz; Matzler, Kurt; Tschemernjak, Dieter - 2013 - 2., aktualis. u. erw. Aufl.

Persistent link: https://www.econbiz.de/10009791771

Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth

Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041

Persistent link: https://www.econbiz.de/10012031249

B2B relationship calculus : quantifying resource effects in service-dominant logic

DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427

Persistent link: https://www.econbiz.de/10011685005

Impact of marketing capabilities on competitive advantage and business performance : research propositions

Chahal, Hardeep; Kaur, Jagmeet - In: International journal of business competition and … 3 (2013) 2, pp. 121-138

Persistent link: https://www.econbiz.de/10010242144

Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis

Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119

Persistent link: https://www.econbiz.de/10011580387

Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

Customer engagement strategies within family businesses in emerging economies : a multi-method study

Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014549458

1
2
3
4
5
6
7
8
9
10
Next
Last