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Potential role of frugal innovation for diffusing energy management systems in Japan
Morimura, Fumikazu; Tiwari, Rajnish; Buse, Stephan - In: Managing innovation in a global and digital world : …, (pp. 269-285). 2020
Persistent link: https://www.econbiz.de/10012222488
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Buying organic : decision-making heuristics and empirical evidence from Germany
Eberhart, Andrea K. - In: The journal of consumer marketing 33 (2016) 7, pp. 552-561
Persistent link: https://www.econbiz.de/10011642295
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Sustainable consumption in a trap : attitude-behavior gap and its rationalization
Zrałek, Jolanta - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 281-289
Persistent link: https://www.econbiz.de/10011986171
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Combatting climate change through message framing? : a real behavior experiment on voluntary carbon offsetting
Ropret Homar, Aja; Knežević Cvelbar, Ljubica - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 883-903
Persistent link: https://www.econbiz.de/10014582408
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Ethical reputation and retail bank selection : a sequential exploratory mixed-methods study in an emerging economy
Butt, Irfan; Ul-Haq, Shoaib; Shareef, Mahmud Akhter; … - In: International journal of bank marketing 40 (2022) 7, pp. 1526-1554
Persistent link: https://www.econbiz.de/10013532382
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Exploring the value-action gap in green consumption : roles of risk aversion, subjective knowledge, and gender differences
Essiz, Oguzhan; Yurteri, Sidar; Mandrik, Carter; … - In: Journal of global marketing 36 (2023) 1, pp. 67-92
Persistent link: https://www.econbiz.de/10013549995
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; … - In: Journal of marketing research 60 (2023) 1, pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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Going from attitude to action : analyzing how the orientations of sustainable food businesses influence their business strategies
Jusuf, Katherine; Krittinee Nuttavuthisit - In: Business strategy and the environment 32 (2023) 7, pp. 4371-4381
Persistent link: https://www.econbiz.de/10014441613
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Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun; Yan, Ruoh-nan - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
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Encouraging green product purchase : green value and environmental knowledge as moderators of attitude and behavior relationship
Papaporn Chaihanchanchai; Saravudh Anantachart - In: Business strategy and the environment 32 (2023) 1, pp. 289-303
Persistent link: https://www.econbiz.de/10014266591