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Competitive pricing strategies for software and SaaS products
Zhang, Zan - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
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Information and selling mode strategies in a supply chain with an outsourced private label product
Wang, Fa; Chen, Jing; Yang, Hui; Sun, Fei - In: International transactions in operational research : a … 31 (2024) 5, pp. 3280-3317
Persistent link: https://www.econbiz.de/10014533527
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Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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Advance selling in marketing channels
Li, Jiaoyang; Li, Xi - In: Journal of marketing research 60 (2023) 2, pp. 371-387
Persistent link: https://www.econbiz.de/10014233906
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Supply chain pricing strategies for advance selling with a deposit
Lyu, Qi; Wu, Shuang; Li, Bo; Zhang, Yawen - In: IMA journal of management mathematics 35 (2024) 3, pp. 487-501
Persistent link: https://www.econbiz.de/10014634214
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Consumer behaviour in a social context : implications for environmental policy
Dasgupta, Partha; Southerton, Dale; Ulph, Alistair; … - 2014
Persistent link: https://www.econbiz.de/10011287257
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A game-theoretic approach to the design of an optimal sales policy
Hu, Sheng-Cheng; Kalwani, Manohar U.; Lau, Kin-nam - 1986
Persistent link: https://www.econbiz.de/10000738684
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Decision on strategic markets : an experimental study
Holler, Manfred J.; Høst, Viggo; Kristensen, Kai - 1991
Persistent link: https://www.econbiz.de/10000812826
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Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony - 1986
Persistent link: https://www.econbiz.de/10000767763